MARKETING PLAN


About Wellington & Reeves

 
Wellington and Reeves has a deep history as one of the oldest and most respected real estate businesses in Albany, one that we would like to preserve and honour. Originally established in 1948 by Roy Wellington and Alex Reeves, we will now utilise 'Albany Real Estate since 1948' to proudly acknowledge our heritage. 
 
The team in the Albany Office consists of 7 Sales Representatives, 2 Administration staff and 1 Marketing Coordinator. We also have a substantial share of the residential and commercial rental property market in Albany with 6 residential property managers and 2 commercial property managers.
 
As a member of the Real Estate Institute of Western Australia, we are committed to the highest ethical standards.
 
By entrusting the sale of your property to Wellington & Reeves, you are assured the personal commitment of not only your Sales Representative, but the full team of the firm in achieving your objectives.
 
Our activities are based and specialized in Albany and we therefore have an intimate knowledge of the local property market in and around the Albany area.
 
This knowledge is invaluable when identifying the relevant market information required to establish a credible marketing price for your property.
 
 

Your Marketing Plan

We will take into account:
  • A direct market comparison of your property with other similar properties currently for sale, and those recently sold in the same area;
  • An assessment of the impact that the key marketing factors of your property will have on buyers.  Features such as location, size and condition of your property;
  • Current levels of supply and demand in the market place and prevailing market trends; and
  • An impact assessment of the key marketing factors of your property
 
Furthermore, we call upon the opinion of our entire sales team, who are consistently active in the area.
Identifying and researching the most likely purchasers of your property is the foundation of a successful marketing campaign.
 
To ensure maximum exposure of your property, we have developed a marketing package to suit needs.
This includes:
  • Placement of a ‘For Sale’ sign in the most prominent position on the property;  A large sign board can also be arranged.
  • Photographs of the property will be displayed in our office window;
  • Creation of an effective advertisement to place in selected newspapers, including the Albany Advertiser and the Extra. 
  • Preparation of a property profile brochure for distribution to enquirers, other local agents and surrounding properties;
  • Assurance that every qualified buyer will be shown through the property at mutually convenient times;
  • Arrangement of Home Opens for weekends; and
  • Creation of an effective advertisement promoting your property to the world via the internet on;

www.albanyproperty.biz;   www.reiwa.com;  www.realestate.com.au  http://www.domain.com.au and http://www.homely.com.au

also our Facebook page:

https://www.facebook.com/wellingtonreevesrealestate?fref=ts

 

Newspaper Advertising

The Albany Advertiser…

Since 1888, the Albany Advertiser has been the newspaper of record for Albany and the Great Southern Region.  It is constantly growing in strength and keeping pace with the regions development.
 
Published every Tuesday and Thursday, the Albany Advertiser’s regular features include Real Estate and Motoring lift outs, entertainment, business and magazine pages.  There are also special advertising editorial promotions all year round.
 
It is distributed throughout Albany, Mt Barker, Cranbrook, Walpole, Borden, Bremer Bay, Katanning, Narrikup, Tambellup, Tenterden, Jerramungup, Wagin and Ravensthorpe every week.
 
Wellington & Reeves feature 6 pages in Thursday’s Albany Advertiser every week and will work closely with their team to feature your property in the most effective way.
 

The Albany Extra…

The Albany Extra is the sister newspaper of the Albany Advertiser.  Distributed free throughout the region every Friday, it reaches consumers in Albany, Many Peaks, Walpole, Borden, Bremer Bay, Frankland, Cranbrook, Kendenup, Tenterden, Mount Barker, Narrikup and Denmark.
 
Wellington & Reeves feature the same 6 pages in the Albany Extra every Friday as the Albany Advertiser.
 

Websites

Wellington & Reeves also advertise online with popular websites to maximize the your property’s exposure in the market place.
 
 
 
 

Professional Photography

As part of your marketing package we will have professional photos taken by our exclusive master photographer Clodagh Irwin, Property Profiles. This includes the option of using a Drone.

Whether you’re selling a modest home, a mansion, a farm or even vacant land, Clodagh Irwin, Property Profiles will help us, help you sell your property faster. 

 
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